WineCap Review

I'm Donny. I'm a world traveler, investor, entrepreneur, and online marketing aficionado who has a big appetite to compete and disrupt big markets. I thrive on being able to create things that impact change, difficult challenges, and being able to add value in negative situations.

WineCap is a fine wine investing platform designed to make investing more affordable and manageable. Their automotive process provides investors with the information they need to make informed buying and selling choices and, ultimately, grow their wealth.

WineCap logo

Our Partner

Wine Investments


  • No management fees
  • Access to top investible wine allocations
  • Consultations with wine experts
  • Proprietary backed technology
Overall Rating

Wine investment platform

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Key Takeaways

In this article, we will cover what WineCap is and help answer questions you have about the company. We will also discuss: 

  • How WineCap’s wine investing platform works 
  • The company’s affordable fee structure 
  • Who WineCap is for and if you are a good fit
  • How much money do you need for your initial investment

Pros & Cons


  • Low initial investment amount
  • Minimal, transparent fees
  • In-house data tools
  • Exclusive access to top wines


  • The company doesn’t offer tax or legal advice
  • All sales are processed and paid in GBP

Are you a fan of wine? Are you interested in stable, affordable financial investment opportunities that maximize returns? Would you like to prepare for retirement and grow your wealth? 

If you answered yes to any of the above questions, investing in wine may be a lucrative opportunity to try.

WineCap icon

Quick Summary

Minimum Investment: £5,000

Fees: 5% storage fee

Promotion: No current promotions

About WineCap 

WineCap is a London-based fine wine investment platform. The company was founded in April of 2013  by Alexander Westgarth, a knowledgeable entrepreneur, and investor with over ten years of experience in the wine industry.

Westgarth uses his industry knowledge, solid reputation, and global reach to bring the world’s best wine directly to WineCap’s investors. 

The company is a boutique investment house that offers proven investment strategies. They help craft perfect, well-balanced portfolios by advising all of their investors to invest in secure liquidity and minimal-risk wines. 

This usually means you will see Bordeaux First Growth wines at the core of your portfolio. Wines from less liquid regions such as Champagne, Tuscany, and Burgundy are also suggested to ensure your portfolio achieves maximum diversification. 

WineCap specializes in providing investors with efficient and personalized service. Their goal is to help investors enjoy larger returns from their portfolios.

As a result, they are available for advice to help your portfolio reach its maximum potential.  If you want to invest and simultaneously learn more about wine, WineCap offers an online educational resource called WineCap Academy.

There are dozens of videos, blog articles, and webinars available to view for free. 

How It Works 

WineCap utilizes proprietary software and technology to analyze over 400,000 wines per day. The latest technology looks at wine prices all over the globe and determines what wine you should buy and sell.

It also tells you the opportune times to do so for maximum returns.  In other words, WineCap is looking at market trends to help you make the right call for your portfolio.

They also have a team of knowledgeable wine and investment experts who will guide you every step of the way, taking all of the stress out of the process. 

There are several investment portfolios to choose from. Each portfolio meets your expectations as an investor. They are built around factors such as the initial investment amount, budget, and risk appetite. 

You can figure out which portfolio option is best for you by speaking to a company representative during their complimentary 30-minute consultation calls. 

The wine you invest in through WineCap belongs to you. You can buy or sell it as you choose, or have it shipped directly to you. They also offer state-of-the-art bonded storage facilities in the UK and Europe if you don’t have the facilities to properly care for your wine. 

As an investor in WineCap, you will receive regular consultations with expert portfolio managers and valuation reports.  WineCap also has strict anti-fraud and insurance policies in place.

In addition to running a risk profile on every wine that comes through their facility, they have independent experts perform authenticity checks.  

Any wine you buy comes with a Standard in Bond (SIB) certification. 

Fee Structure

WineCap requires an initial investment of £5,000. This low investment amount is ideal for people who want to invest but don’t have tens of thousands of dollars on hand. 

Many fine wine investing firms charge annual management and performance fees of around 2.5%. These fees are from the market value of the wine the investor holds and can change drastically year over year. 

WineCap does things a bit differently. They charge a wine storage fee based on the size of your portfolio. They charge an additional 5% commission for any wine you sell.

The investments you make with WineCap are also tax-free and free from Capital Gains taxes. 

Who is WineCap Best For?

WineCap is an excellent fine wine investment opportunity for beginners who want to start investing, but aren’t sure where to begin. You don’t have to be a wine expert or even like wine to be successful with WineCap.

You also don’t have to have a big initial investment.  It is also a great choice for serious investors who simply want to diversify their existing portfolios with something less market-dependent. 

WineCap is also for investors who want access to regular advice on their investments and portfolio health. Their team of experts provides you with direct access to their data and recent market trends, so you are always prepared to make the best choices for your portfolio. 

Finally, WineCap is the best fine wine investment platform for people who want a unique, common-sense investment. As a popular asset with a diminishing supply, fine wine, and its' luxurious reputation create a stable investment opportunity any time of the year. 

WineCap Alternatives

Vinovest logo
  • Fee: 2.25%-2.85%/yr
  • Minimum Investment: $1,000
  • Promotion: Full insurance
Vint logo
  • Fee: one-time 12% sourcing fee
  • Minimum Investment: $50
  • Promotion: No promotions
Cult Wines
Cult Wines logo
  • Annual Fee: 2.25% - 2.95%
  • Minimum Investment: $10,000
  • Promotion: No promotions

Should You Use WineCap? 

Fine wine is generally considered to be a stable, low-risk investment. Wine is a limited commodity with high demand. As such, it appreciates over time and is majorly valuable. 

Fine wine investments also can withstand the highs and lows of a volatile market. The prices of fine wine do not depend on what is happening in the financial market because it is a physical asset.

This makes it an excellent addition to a well-balanced and diverse portfolio.  There are plenty of wine investment platforms out there to choose from.

If you are new to investing, interested in wine, or simply want to diversify your portfolio with a stable but luxury item, WineCap has the tools to assist you. They are a great resource to have on your side.


Despite its popularity and soundness, investing in fine wine can bring up plenty of questions. Let’s look at some frequently asked questions future investors have about WineCap.

Is WineCap a legitimate company?

WineCap is a legitimate company. They have been providing investors with affordable, high-quality wine investment opportunities for over a decade.

What is the minimum you need to invest?

The minimum amount you need to start investing with WineCap is £5,000 or $6,067. This fee is considerably lower than other fine wine investment companies offering similar services.

Do you own the wines that you invest in?

Yes. Once the wine you invested in shows up on your WineCap account, the wine belongs to you. This means that you can sell or liquidate the wine to anyone at any time you wish. 

Selling your fine wine investments is easy with WineCap thanks to their simple online platform. You can sell your wine on the global market 24/7.

Their service allows for maximum control and maximum flexibility with your investment.

Is WineCap FDIC insured?

WineCap is not FDIC insured.


WineCap is a fine wine investing platform designed to make investing more affordable and manageable.

WineCap icon

I'm Donny. I'm a world traveler, investor, entrepreneur, and online marketing aficionado who has a big appetite to compete and disrupt big markets. I thrive on being able to create things that impact change, difficult challenges, and being able to add value in negative situations.

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