7 Best Places for Buying Gold Bars Online

I'm Donny. I'm a world traveler, investor, entrepreneur, and online marketing aficionado who has a big appetite to compete and disrupt big markets. I thrive on being able to create things that impact change, difficult challenges, and being able to add value in negative situations.

Want to find out the seven best places to purchase gold bars and coins online, and what each company offers? We've got you covered, but before you place your first order, be sure and review some of the most commonly asked questions by first-time investors.

Best Overall
Goldco logo
Editor's Rating    5/5

Goldco is one of the premier Precious Metals IRA companies in the United States. Protect your wealth and livelihood with physical precious metals like gold & silver. They are my #1 recommended gold IRA company.

Best Pricing
APM logo
Editor's Rating    4.5/5

Noble Gold's mission is to give clients a safe and easy way to buy precious metals. They believe in friendliness, honesty and an in-depth knowledge and understanding of how to increase investment value for their clients.

Some of the links in this post are from our sponsors. We provide you with accurate, reliable information. Read our Advertising Disclosure.

Gold prices are currently consistently higher than ever before. Now is the time to invest, since buying physical gold bars protects you from inflation.

Gold is also a tangible asset, both portable and liquid. Best of all, gold prices tend to go up even in a bad economy.  While it's a no-brainer to invest in gold, many novice investors don't know where to begin. 

  • Is there a safe and ethical online company that lets you buy gold?
  • Do you have to store the gold you purchase, or can you own it, keeping it off-site?
  • What quantity of gold do most people buy? 

Here, we will discuss buying gold bars and things you need to know before making your first purchase.

In this guide to buying gold bars, we will also list the seven best places to buy gold online and what deals they offer the new investor.

7 Best Places to Buy Online in 2024

  1. Goldco Precious Metals - Best Overall
  2. Augusta Precious Metals - Best Pricing
  3. Noble Gold Investments - Best Education
  4. Birch Gold - Best Customer Empowerment
  5. American Hartford Gold - Best Client Satisfaction
  6. Advantage Gold - Best Customer Service
  7. Regal Assets - Best Service Options

Comparison of the Best Gold Companies

Goldco logo

Our Partner

Goldco is a renowned precious metals firm specializing in IRAs (Individual Retirement Accounts). 


This company is different from the rest, because it has proven its commitment to exceptional one-on-one customer experiences, customer attentiveness, better prices than everyone else’s.


The mission at Noble Gold is to give clients a safe and easy way to buy precious metals. They believe in honesty & increasing our client's investment value.


Since 2003, Birch Gold Group become a leading dealer of physical precious metals in the United States.


American Hartford Gold helps individuals and families invest in precious metals. 


Advantage Gold is an investment firm that specializes in precious metals.


Regal Assets is a highly respected investment company that assists clients with alternative investment options.


The seven companies that made our list were selected based on several factors. First, they had to be fully accredited by an independent monitoring group.

They fully comply with established regulations designed to protect investors' interests. In addition, they must also be operating at a high level of service and reliability, ensuring safe and secure transactions for their customers.

Finally, we assessed all companies on their customer satisfaction ratings.

Detailed Gold Company Reviews

According to my research, here are the best places to buy gold bars and coins with the pros and cons listed for each company.

1. Goldco Precious Metals - Best Overall

Goldco Precious Metals offers a self-directed gold Individual Retirement Account, which is an investment tool, as well as a direct purchase of pure gold. Goldco was founded in 2006, giving it longevity, even among competitors. 

When you sign up, a Goldco IRA account executive helps you start the process and meet your investment goals.

The company has an A+ rating from the Better Business Bureau and has been ranked by Inc. 5000 as one of the fastest-growing privately-owned companies in the U.S.


  • Highest rating from multiple organizations for reliability and honesty.
  • No penalties or additional investment required besides quoted price.
  • Seniority, with a history going back to 2006.


  • No direct sales.
  • You must call or email the company to get started.

2. Augusta Precious Metals - Best Pricing

Augusta Precious Metals offers a "partner" in gold IRA investment, a team that will help educate you on market conditions and protect your savings. Since 2012, the company has been offering knowledgeable and education-focused investment opportunities to its clientele.

Citing celebrity clientele, like Joe Montana, and high ratings from the likes of Google Business, Facebook Business, the National Ethics Association, and the BBB, the company seeks to empower its customers. 

Augusta offers four departments devoted to giving you the best customer experience, including a customer success agent, an economic analytics team that helps with studying the market, a processing team that handles the legal work, and the order desk, which lets you choose metals. 

Staff also helps with 95 percent of the legal paperwork, including transfer and rollover forms.


  • Augusta offers phone and webchat for client education.
  • Company waives fees for the first year.
  • Four departments devoted to a great customer experience.


  • No online orders.
  • High minimum orders, $25,000 for cash purchases and $100,000 for IRA.

3. Noble Gold Investments - Best Education

Based in Pasadena, California, Noble Gold Investments provides a safe and easy way to invest in gold. The company volunteers to protect your future by offering a gold IRA account and acquiring and storing bullion in their Texas-based depository.

The International Depository Services is the site that physically stores your gold. However, the company still offers the same gold IRA rollover process, transforming your retirement account into a gold IRA.

You can get a gold survival pack delivered to you, or have it forwarded, or collect it in person if your circumstances require. With favorable ratings from the Better Business Bureau, Consumer Affairs Accredited, and Business Consumer Alliance, Noble Gold Investments’ reputation is solid. 

Noble Gold Investments also promotes education of how gold investment and IRAs work, offering a free kit explaining the process to its clients.


  • Simple five-minute process to get started with an IRA gold account.
  • Offers a buy-back program to its clients if their circumstances change.
  • Get a free guide that teaches you how to protect your assets, by rolling over a 401k.


  • A relatively new company, though with experienced CEOs running it.
  • You must call or email the company to get started.

4. Birch Gold Group - Best Customer Empowerment

Birch Gold Group believes in empowering its clients to meet all objectives and motivations when investing in gold. The company offers educational resources, empathetic customer service, and an ethical and transparent process. 

Birch Gold was founded way back in 2003 and still keeps a stellar reputation, even having a celebrity clientele list, including Ben Shapiro. Located in Burbank, California, the company shows its high rankings with the BBB, Google Business, and Consumer Affairs.

You can chat with a specialist who will explain the latest news in the stock market and how it might affect gold prices and your IRA. The thorough process empowers you to make educated decisions about retirement goals, fully understanding the risks and growth potential.


  • An excellent one-on-one process, where specialists explain gold investment.
  • Wide range of gold IRAs with metals from around the world.
  • Frequent updates of the financial market and transparent explanation of all fees.


  • Averagely high set up charges and annual fees, which are not explained onsite.
  • The company only does business in the U.S., which not all investors will appreciate.

5. American Hartford Gold - Best Client Satisfaction

American Hartford Gold was started with the intent to help Americans avoid market volatility after retirement. With high ratings from the Business Consumer Alliance and Google Business, they have a fine reputation. 

The company even received the Better Business Bureau's annual five-star rating three times in a row. Hartford Gold provides research and education and market news, and a consultation with a Senior Portfolio Manager who helps teach you about the market. 

The company helps clients establish a gold IRA account with a qualified custodian, with no tax penalties.  Hartford Gold also features gold coins on-site and has been featured on mainstream news sites like Forbes, Fox News, and The Wall Street Journal. 

The company is also actively involved in charity, giving to three veteran organizations with its profits.


  • Lifetime client support with a guarantee of customer satisfaction.
  • Purchase precious metals with free storage.
  • Low annual fees and buyback guarantee.


  • Does not publish enough gold price information.

6. Advantage Gold - Best Customer Service

Advantage Gold claims to be the industry leader in precious metal IRA rollovers, and since the company won the Best of TrustLink Prize three years in a row, it's hard to deny their success. 

The Los Angeles-based company can convert IRA or 401k accounts into gold and educate clients during every step of the way. 

The customer service for Advantage Gold has been ranked high, not only for generous buyback policies, but also for promptness, full-service customer assistance, and thousands of positive reviews. 

Not only does the company have a favorable rating from the Better Business Bureau, but they also verify positive reviews by way of TrustLink and TrustPilot.


  • Customer service helps with educating clients, explaining how an investment works.
  • Also provides an extensive online resources page for more gold investment reading.
  • Gold bullion bar and coins offered, with coins featured on the website.


  • Founded fairly recently, in 2014.
  • No direct online purchase.

7. Regal Assets - Best Product Offerings

Regal Assets claims to have one of the "highest rating profiles" in the gold industry for its almost ten-year history, citing praise from Inc 500, Forbes, Bloomberg, Huffington Post, and even celebrities like Dennis Miller and Laura Ingraham.

The company helps clients transfer IRA or 401k accounts and 403(b), SEP, and TSP plans. What makes Regal Assets unique is that clients get additional product offerings not available elsewhere. 

You can get segregated metal storage worldwide at a low cost (no shared ownership), fully insured assets, as well as the right to have gold bullion delivered to your front door anywhere in the world since affiliated vaults are located in various worldwide cities. 

You also get a low flat rate for your account's life, not a percentage of your investment. These products, along with full-time surveillance and guarded vault protection, make Regal one of the world's most recognized gold investment firms.


  • Worldwide delivery with a secure system.
  • Lifetime flat rate of $250 per year.
  • Private, insured and segregated storage in your name.


  • Fairly high minimum of $5000 to start.
  • Some complaints of higher-than-average gold prices.

Why You Should Invest in Physical Gold

Most people think of precious metals as protection against catastrophe, but there is no downside from investing in gold - even in a best-case scenario. 

According to Investopedia, gold has a history of holding its value and hedging against inflation, regardless of how low the U.S. dollar falls in value.

You can also benefit from the increasing demand for gold and portfolio diversification. 

Gold Bars vs. Gold Coins

When it's time to start investing, you will decide whether to invest in coinage, bullion gold metal, or a little of both. These are the simplest ways to buy physical gold - whereas fine gold jewelry has a range of pitfalls for the uneducated investor.

According to Forbes, both methods have pros and cons, but there are some important takeaways to consider when buying investment quality gold bars or coins. 

Gold Coins

Gold Bars

Easier to trade

More practical for large quantity buys

More liquidable

Have lower premiums than coinage

Sell for higher prices than gold bullion

May increase in value for collectible coins (such as the American Gold Eagle or Canadian Maple Leaf

3 Things to Avoid Before Buying Gold

Many newcomers make common mistakes when buying gold. They think that buying gold bars or coins is protection all by itself.

However, like any other investment, there are risks to consider.  As The Street explains, asking specific questions to gold companies will help you to avoid scammers.

  1. Choosing a company that won't help you sell the gold as needed. You should have the full right to sell the precious metals you own, and maybe even transport it.
  2. No strategy in investing. Only buying gold and storing it might not be enough.
  3. Working with a company that has a poor reputation. Some of these unscrupulous companies use fear-mongering/pushy behavior to get you to buy.

How to Buy Gold Bars Online

  1. After finding your favorite company, try to "buy low and sell high" and pay attention to what the market is doing.  
  2. Contact your favorite company and speak to a representative so they can explain their investment strategy as well as all your rights to the gold bullion you purchase. You may have to fill out an online form detailing your wants and needs.
  3. Decide on bullion bars for sale or coinage and then explain your limit to the company representative. Talk to the company about storage and make sure you understand how the deposits work.
  4. Prepare to pay a 5-8 percent premium, depending on the company you choose and all associated fees.
  5. Wait for processing, during which the company will transfer funds to the new IRA account. When funds are finished processing, your order is fulfilled with precious metals and or cryptocurrency. Expect regular updates from the most reputable companies.

Final Thoughts

Remember that gold is a protection against inflation and economic turmoil, but can also be a solid investment strategy if you work with the right gold company. 

There are several reputable gold investment firms, but each one has its approach and its terms and conditions - some of which may be favorable to you personally. 

Why not talk to a company representative and get some questions answered about gold-backed online investment for the uncertain future?


Goldco is a leader in the precious metals industry, with over a decade of experience helping customers protect their retirement savings.

Goldco icon


Does it matter which company I buy from?

While most companies offer a competitive deal, understanding the subtle differences (usually regarding your complete control over bullion and coinage) makes all the difference.

Research each company on your own and talk to a representative to get the facts.  Many companies buy their gold from respected companies that produce gold bars around the world - such as Credit Suisse, the Perth Mint, and the Royal Canadian Mint.

What is the best gold bar to buy?

Popular gold bar brands include:

  •  Perth Mint
  • Valcambi Gold CombiBar
  • Umicore
  • Engelhard Gold Bars
  • Emirates
  • Johnson Matthey Gold Bars
  • Metalor
  • PAMP Suisse

Are gold bars easy to sell?

Gold bullion bars are based on the spot price of gold. For you, this means the selling price will sell for a few percentage points below the spot price.

Price is also partly determined by easy liquidity (commonly recognized gold products) and special collectibility (for coinage).

What size bar should I buy?

The most-traded kind of bar seems to be the one-ounce bar. However, CNBC reports that the London Bullion Market Association's highest gold standard is one kilogram, 400 ounces, and 99.5 percent purity - typical for large values over $500,000.

Can I buy gold bars at my bank?

Don't assume your local bank has gold on hand. Many central banks do not sell precious metals directly because of an increased risk of theft at various times during transportation.

However, some banks might sell gold, and if they do, it's usually in the form of a gold coin or coinage.  Also, don't assume that a bank safe deposit box is the best place to store your gold if you do buy there.

It does not have the same safety assurances and benefits as a dedicated gold storage facility.

How much is a gold bar worth?

Gold bar prices fluctuate with the market and is only worth the "gold spot price" or the live gold price.  Gold has been steadily increasing, at least since 2018. As of 2022, it has risen as high as $1,750 per ounce. 

However, gold bars don't sell for spot prices. They are sold at a premium, in addition to the spot price. 

I'm Donny. I'm a world traveler, investor, entrepreneur, and online marketing aficionado who has a big appetite to compete and disrupt big markets. I thrive on being able to create things that impact change, difficult challenges, and being able to add value in negative situations.

More Posts

You May Also Like

Gold IRA Companies

Precious Metals

7 Best Gold IRA Companies 2023 (Ranked by customer reviews)

Gold IRA Definition

Precious Metals

Gold IRA: Official Investment Guide

Legacy Precious Metals review

Precious Metals

Legacy Precious Metals Review: Is it a Legitimate Company?

Fidelity Gold IRA review

Precious Metals

Fidelity Gold IRA Review – Pros, Cons, Fees, & Reviews