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TASS Review: Can It Help You Build an Authority Site?

The Authority Site System is a step-by-step system to starting and growing profitable affiliate and authority sites. In this (TASS) review, I will breakdown the course to see if it is worth the price and if it actually works.

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Authority Site System


  • Beginner friendly step-by-step training
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#1 Course for Building Affiliate & Authority Sites

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For those interested in making money online, a quick search on Google should show you tons of free resources you can read up on.

The problem with this approach is not all of the information you’ll find is dependable. There will also be discrepancies and conflicting information provided by people who call themselves “gurus” and “experts.”

Therefore, it’s easy to follow advice from the wrong person that would end up being a massive waste of your time and money. 

So, if you genuinely want to build a profitable and sustainable online business, you must take heed from trustworthy people who have built successful authority sites through the years...and continue to do so!

In this post, find out how you can make money online with the help of information found in The Authority Site System.

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Quick Summary

Product: Affiliate & Authority Site Training 

Price: $997

Promotion: Limited time $300 discounts available

What is The Authority Site System (TASS)?

The Authority Site System (TASS) is a training course designed to help you build your website and content from scratch.

It contains EVERYTHING you need to know about building a website that will generate revenue for you regularly. No longer do you have to tie up information from different sources to understand how to get things done.

As the title suggests, it is a SYSTEM you must follow from start to finish to achieve the result of building an authoritative website.

Who is the Authority Site System For?

The system is geared towards people who have little to no experience building websites. That’s because The Authority Site System focuses on giving you all the tools and resources necessary for setting up a website from the ground up. 

The course may teach you how to take an existing blog or website and optimize it into something more authoritative. But TASS is designed primarily as a launchpad for people who want to start a new website and teaches you everything that is needed to create an authoritative site from scratch.

Who is the Authority Site System Not For?

If you're already deep in the weeds with internet marketing and have in-depth knowledge about the best SEO practices, TASS may not be for you.

Due to the comprehensive nature of the system that includes a thorough run-through of the basics catering to complete newbies, you might find yourself skipping through most sections and will only find a use for some of its parts.

If you fall under this type of audience, you're better off signing up to Authority Hacker Pro (AH Pro). This flagship program is geared towards intermediate to experienced site owners looking to get the most out of their website earnings.

Who are the Course Creators?

Gael Breton and Mark Webster

Gael Breton and Mark Webster develop the Authority Site System. Both co-founded the Authority Hacker, a website dedicated to providing website owners with information on further growing their income. 

Gael is a full-time search engine optimization and digital marketing consultant. The Authority Site System is based on his years of experience in building and growing 7-figure websites.

Gael also has become a speaker for Harvard Business School, Oxford University, and other prestigious organizations.

Mark is an entrepreneur and a systems expert obsessed with finding efficient ways to scale enterprise-level link building and content creation processes. His fingerprints at developing an effective and sustainable workflow for your website are all over the course.

With both in tow, you can expect the very best training and information from the course.

A Look Inside The Authority Site System

TASS is a comprehensive and in-depth program that handholds members, whether or not they have experience in internet marketing or not, to create a successful authority site and establish themselves as authorities in their respective niches.

The current iteration of The Authority Site System is TASS 3.0, which is updated in 2021. According to them, the training videos have been reshot to cover topics in greater detail. It also includes new tactics, templates, and tools that give members an edge in building their authority website.

Below is a quick rundown of the different modules you’ll find inside the course upon signing up.

Module 0: Introduction

New users are required to complete this module. Mark helps you prepare the mindset needed to go through the coursework and prepare you for the challenges ahead. He also shows a cost and budgeting spreadsheet to plan for additional expenses necessary to proceed with the course.

TASS budgeting

These are important to help prepare members for the work that lies ahead.

Module 1:  The Authority Site Business Model 101

To help members understand how they can profit from building an authority website, they need to know how this business model works, which is what this module talks about.

Gael and Mark generally break down how an authority site generates traffic and earns money from its visitors.

tass seo

They discuss their real-life experiences spanning two decades of creating and profiting off the authority websites they’ve built. They also share examples of highly profitable authority sites that members should replicate and achieve once they go through the entire course.

Module 2: Finding Niches

The key to unlocking the earning potential from your site is by choosing the right niche.

There are various factors involved in selecting a niche for your website. For instance, you may be passionate about a topic, but there is little to no interest in the market for it.

In this case, it’s better to pass up on this niche and choose one that has lots of monthly searches and affiliate programs to join.

This module will provide you with everything you need to know about niche research, so you can make an informed decision as to which niche to choose. It contains a spreadsheet that you must fill out to help you narrow down your search and brainstorm for niche ideas more effectively.

main niche analysis sheet

The great thing about this module taught by Gael is he’ll also choose a niche based on the teachings he shared to create a site for. Therefore, you’re working alongside Gael in choosing niches, which should help make you feel more confident when going through the coursework.

From here, if you’re feeling lost, you can simply follow what Gael is doing.

Module 3: Qualifying Niches

At this point, you probably have a few niche ideas from your research. You’re probably mulling over which niche to create a site for.

This module will help you decide which among the shortlisted niches you’ve found is the best fit for you. The course material here will help you comb through the different factors contributing to a site’s profitability.

niche selection

More importantly, you can watch Gael as he goes through vetting niche ideas until he finds the best one based on his research. This module will introduce you to premium keyword research tools to help expedite the process, although Gael shows you other ways on how to qualify the niches.

This module is arguably the longest in this Authority Hacker course - almost four hours of video content. However, considering that niche selection will determine whether or not you can build a highly profitable authority site.

Therefore, you need to take as much time as needed to complete this module. 

Module 4: Site Planning

Once you have chosen your niche, it’s time to prepare a site for it.

However, before you start building one, you must do additional research to help you identify low-hanging fruits and quick wins. 

To do this, you must spy on the competition to see the higher and lower authority sites in your niche. Analyzing each of them helps you determine each of their strengths and weaknesses, allowing you to build a site around their deficiencies strategically.

This module introduces you to keyword research, a process of finding keywords with high search volume and low competition, so you rank on top of Google search in the least amount of time.

keyword research process

Finding these keywords lets you plan out your content in advance as well.

Module 5: Site Setup

This is where the real fun begins! The module runs through all the steps of building a website starting with choosing a domain name and hosting.

picking a domain name

You will need both so you can set up WordPress as your site’s CMS. From here, it shares with you the plugins you need to gain an edge over other new sites.

The most vital part of the module is showing you how to optimize your website for Google. By following the directions indicated in the materials, you help Google crawl and index your website more efficiently and rank your content for your target keywords sooner.

These things may sound like gibberish to beginners. However, you don’t require prior knowledge about these things because Gael will help guide you all the way so you can just copy what he’s doing in the videos. 

Module 6: Branding

When building an authority website, know that you’re also building an online brand. 

Whenever they visit your site and read your content, one of the first things they will see is your logo, colors, and other brand elements. Therefore, it’s important to have a brand that people will remember your site by even after leaving and make sense in your industry.

More importantly, developing a brand allows you to foster trust with your readers. This could lead to better conversions and greater sales down the line.

The materials in this module include what colors and font to use on your site and creating a logo, branded images, and favicon using Canva, a free online image editing tool.

creating a logo with canva

You also won’t need any prior design experience in this module. Canva lets you choose from its pre-made templates and has a drag and drop editor, making building beautiful designs from scratch easy.

Module 7: Building Posts & Pages

This module takes you a step back as you learn the ropes of different elements of your site on WordPress. It shows you how to create the header and footer sections of your authority site, as well as Contact Page, Privacy Policy and Disclaimer Pages, and more.

In this part, Gael encourages you to refer to your competitors for building site structure inspirations. How they created and designed these pages should give you ideas on how to approach yours.

Making building pages even more convenient, Authority Hacker recommends that you use the Elementor plugin.

using elementor plugin

It’s a premium tool that lets you drag and drop elements wherever you want them to appear on the page.

Module 8: Creating Info Content

What ultimately makes a website an authority is the content found in it.

One would think that the quality of the content is all that matters. There’s truth in there, but it also depends on the type of informational content you’ll be creating for your website.

That’s what this module will be talking about. Mark makes his first appearance in the course as he first discusses creating content for users and search engines. The goal is to satisfy both parties so your content can rank on top of Google search results while converting visitors into affiliate sales.

When discussing the two types of info content, list and question posts, Mark shows examples of both and how he approached writing them. This is vital information for non-writers looking to sharpen their writing skills.

But for those who don’t have time to write the content, the module has templates that they can duplicate and use to create briefs for your writers.

list post article template

There’s also a writing guidelines template you can edit and send to your writer to follow. This helps simplify your content workflow and ensure that quality content is coming through the pipeline.

Module 9: Writing Content: Step-by-Step

Whether or not you’re writing the content for your authority site, this module lays down the track for creating high-quality content from the ground up. It is broken down into actionable chunks, each detailing the research, planning, and editing work you must put into all of your content.

In fact, the module dedicates a bulk of its materials to content research. It lists different places where you can gather resources to help you write articles, such as YouTube, Reddit, and more.

creating youtube videos

And since most of the content’s quality hinges on how much work was put in the research, you will find a lot of useful information from these videos.

Overall, Mark’s approach towards content creation makes the entire process much more manageable. It helps that he breaks down each step in great detail to help you and your writers produce articles like clockwork.

Module 10: Optimizing & Publishing Content

For those new to SEO, this module helps you get inundated with optimizing your content before publishing them. The process involves placing your keyword at the right places of the article to maximize their ability to rank on Google.

Mark doesn’t just teach you how to rank for organic search. He also talks about other factors that help improve readability and retention among readers, such as writing titles and formatting. 

Finally, the module tackles internal and external linking, a crucial on-page SEO factor that you must be aware of before publishing your posts. Regarding internal links, the module provides you with a spreadsheet where you can enter information about each of your posts.

internal linking sheet

Having this list helps you choose the best pages to link from your posts. And by linking relevant articles together, you build topical relevance on organic search for your site and increase its chances of ranking on Google.

All these teachings should ensure that you know the correct practices of putting out content that your audience and search engines will love.

Module 11: Initial Link Building

Once you have created content for your website, it’s time to build backlinks pointing to it, which is arguably the most important ranking factor. Acquiring inbound links from authoritative websites will push your site to the top of Google search results and achieve authority faster as a result.

However, using questionable link building techniques will spell doom to your site. Google has strict rules about tactics regarding link. And if it catches your site breaking the rules, it will stop your site dead in its tracks from becoming an authority website.

Thankfully, TASS draws up the step-by-step process of building links without drawing the ire of Google. This way, you can acquire organic backlinks from high-quality websites and get rewarded with higher rankings by search engines.

The module narrows down link building into three types:

  • HARO (Help a Reporter Out) - Answer questions from reporters and get a link in exchange for your troubles.
  • Guest Posting - Reach out to publication sites and ask if you can contribute a post to their sites with a link on the article byline.
  • Skyscraper Link Building - Identify content in your niche with lots of backlinks and create a much better version of it. Then reach out to those backlinks and ask them to link to your content instead.

Link building will be a crucial component of your strategy once you have established all the info content pieces you need for your site. Mark breaks each of them down masterfully in this module.

He discusses how to prospect and find link opportunities from all three strategies before monitoring the results of the plan you executed for each.

Module 12: Affiliate Setup

Up until this point, the course has yet to discuss how you can break bank with your site. This is done on purpose so you can focus on creating the best website out there about your niche before you can think about earning money off it.

But now that you have your website up and running, it’s time to take it up a notch by learning about affiliate monetization setup.

With over 12 years of creating profitable affiliate niche sites, Mark goes in-depth with the affiliate marketing business, namely:

  • How it works in general
  • What you need to know before signing up for different affiliate programs
  • How to manage affiliate links from different programs using a WordPress plugin
  • How to get paid after making a referral sale

He also dedicates a section about Amazon’s affiliate program. It has a specific set of rules you must follow to make money off it and not get banned from the program.

This module serves as a primer to the affiliate marketing business, and a perfect segway onto the next.

Module 13: Writing & Optimizing Commercial Content

By now, you should be producing a steady stream of expert info content for your website. But and here’s the truth:

You won’t be able to make money off info content alone.

Even if you have the best info content available, they won’t help you earn a sustainable income. The reason is that their goal is to supply information to readers, not convert them.

In this case, you need to create commercial content, which is what this module explains in great detail.

In a nutshell, commercial content refer to posts with the intent of turning visitors into referral sales. By placing the appropriate affiliate links in commercial content, you can get more people to click on them. Doing so could potentially result in commission earnings for your every successful referral.

Mark identifies the different commercial content types you can create on your website:

  • Single reviews
  • Roundup reviews
  • Versus
  • Alternatives

Each has its strengths, so be sure to use them correctly to maximize your earning potential, especially if you attract the right traffic.

Mark also discusses how you should write your intros and outro's for these content pieces. Since the goal is to drive conversions, introducing and ending your content to readers matters to help you achieve your desired results.

Similar to the info content module, there are templates that you can use to help you write your content faster. Or you can outsource the entire task to your writers and worry about finding keywords and topics to target for your site.

Module 14: Advanced Tactics

The previous modules provide you with the fundamentals that you can replicate to build authority sites.

In this module are tactics you may use to help squeeze out more referrals from your website. 

For example, if you’re ready to outsource the content for your site, this module has lessons to teach you how. There are also training materials on how you can leverage pop-ups and sticky bars to generate more conversions from your high-paying affiliate.

As mentioned, you may opt not to pursue these tactics unless you have sufficient funds to do so. Most of these require you to purchase premium tools to get the job done.

Therefore, if you have earned a little from your site, be sure to reinvest them into these tactics so you can multiply your earnings.

Bonus: Becoming an Authority

We’ve been harping about successful authority sites with this course but haven’t mentioned yet what makes a site “authoritative.”

There are lots of factors you must measure before you can claim your site to be an authority. In this bonus module, Mark runs through the variables that you must track to help monitor your site’s growth, such as:

  • Affiliate clicks
  • Affiliate earnings
  • Backlinks
  • Search impressions
  • Organic traffic

It also supplies you with a template that you can use to compile all the data and break them down into smaller subsections. From here, you can compare the results and generate insights from them so you can find ways to improve your site’s performance.

For instance, if you find out that you have more affiliate clicks but not enough earnings, you may want to consider promoting a different product or edit the CTA buttons of your page.

By constantly tweaking your site to increase its performance, you can eventually consider your site to be an authority!

How Much Does TASS Cost?

The Authority Site System course costs $997

You receive all access to its training modules, SOPs, and “to-do” lists to help you build an authoritative and profitable website.

Finally, you receive access to its private Facebook group. This place is where members discuss issues regarding the course, obstacles on their way to building their authority site, and case studies to help inspire members to put in the work and get their website up and running.

If, for whatever reason, you’re not satisfied with the course, you can ask for a full refund within 30 days of purchasing it - no questions asked.

This guarantee gives you peace of mind to try this course at the very least and see if it’s something that you could do.

While creating your account for the course, you can also add the Done for You Niche Research as part of your purchase.

It includes 25 low competition, high-profit niches that you can build a website on following the course’s blueprint. It costs a one-time payment of $199 and has a 30-day money-back guarantee if you’re not satisfied with it. 

Pros & Cons


  • Very comprehensive coursework by some of the best online marketers - Despite the immensity of the course topic, Gael and Mark were able to weave through a complex network of information into actionable, bite-sized modules that members can follow and do. Each module has to-do lists and templates so people can still stay on track even if some of the concepts go over their heads. It also doesn’t hurt that you get information from two of the best with years of online marketing experience under their belt.
  • Focus on white hat SEO - Later on, you’ll find out that SEOs wear different hats to help increase their site’s organic rankings. But beginners are better off knowing and mastering white hat SEO first, which is what this system primarily tackles. By establishing your site with practices in line with Google’s guidelines, members are sure to rank their site without incurring penalties or massive drops in rankings.
  • Constantly updated - You get free future updates to the program. For example, if Gael and Mark updated the modules to reflect the latest Google algorithm update or created new ones about tactics that will help build your site faster and better, you get them as part of your course at no cost to you.
  • Low-risk, high-reward - Members are required to pay the $997 upfront. However, if the course isn’t for them, they can request a refund within 30 days after purchase. On the other hand, those who stuck with the course and put all its teachings to action should eventually expect more than the $997 they paid for. As long as you put in the work, this course will pay for itself, if not more! 


  • Relies on premium tools too much - While there are no recurring payments after paying for the course, you still have to shell out cash for tools you must use to implement their tactics and strategies. There are free alternatives there that could get the job done, but if you want to see results, you have to follow the instructions provided in the course to a tee. And the majority of these tools don’t come cheap. 
  • Limited focus on ads - There is a section about setting up display ads in the advanced tactics module. However, it would be nice to have a more comprehensive section about this monetization strategy, especially if their chosen niche calls for it.


How is The Authority Site System Structured?

TASS is a step-by-step program that members must follow from start to finish to achieve its intended goal of building a profitable authority site. The coursework contains text and videos to help guide members through the different steps they need to make money off their websites.

To help simplify the process, the modules have to-do lists to keep members on track with the course. It also has downloadable and editable templates that they can use to help speed up completing each task in building a website. They can also outsource the templates to their writers and VA so they can focus on much bigger tasks.

What is the Difference Between Authority Hacker Pro and the Authority Site System?

The Authority Site System is a step-by-step course on building a profitable website using the affiliate marketing business model. The course is geared towards beginners who don’t own a website yet but want to build one the right way. It is always open to new registrants for $997.

On the other hand, the Authority Hacker Pro contains the most advanced strategies that site owners can readily implement to boost their revenue. The program is for people who already own a website but want to scale its performance using the tactics shared in it. 

For those who want to join AH Pro, they must wait for the program to open. To be notified about its launch, sign up to its waitlist to receive an email.

How is The Authority Site System Different From Other Affiliate Marketing Courses?

The Authority Site System 3.0 provides its members with extensive information on how to build an authority website that generates money for you. It doesn’t just cover affiliate marketing as a business but also the step-by-step process of building a website that your target audience and search engines will love.

This includes learning about SEO to help rank on top of Google search results for keywords related to your niche.

Finally, TASS has everything you need about building authority sites. No longer do you have to wade through multiple resources and conflicting information on how to build a profitable website.

Everything you need is in one place, with instructions from two of the brightest minds in the industry and to-do lists, templates, and guides to help you follow through with the coursework.

Is the Authority Site System Legit?

Yes! The process presented in the course is sustainable and replicable regardless of how much your internet marketing knowledge is. As mentioned, it mostly shares white hat SEO strategies with members, so you can be sure that you will eventually see results from the site you’ll build as long as you put the work in.

Authority Hacker also has a YouTube channel playlist that showcases its members’ success stories. Each video showcases a member and how they could generate a sustainable monthly income in the thousands by following through with the coursework.

Should I Buy TASS?

TASS receives lots of praise online, and we’ve discussed most of the reasons above. It is truly the only course beginners will need to get their authority site off the ground. 

The Authority Hacker team has crafted easy-to-follow modules to guide members through some of the more challenging aspects of this business model.

People could get lost easily with a course of this size and magnitude. However, the actionable to-do lists available in TASS keep members on track with the course. The downloadable spreadsheets also help them monitor their site’s performance over time and determine whether their websites are making strides.

More importantly, TASS wouldn’t succeed today without Gael and Mark, who lent their credibility and expertise throughout the course. Their over-the-shoulder approach to training you on how to get something done makes the entire process incredibly simple.

Also, their case studies and real-life examples should prove to members that they’re not just talking the talk - they’re walking the walk as well. Click here to get access to the system today!

The Authority Site System

The Authority Site System is a step-by-step system to starting and growing profitable affiliate and authority sites. In this (TASS) review, I will breakdown the course to see if it is worth the price and if it actually works.

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  • Last modified: August 11, 2021

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