Gold Alliance Review: Pros, Cons & Promotions

Gold Alliance Capital is a precious metals dealer helping clients purchase investment metals to include in their retirement accounts. They offer clients another option for financial security with a precious metal IRA.

Gold Alliance logo

Our Partner

Gold IRA Company


  • Buy-Back guarantee
  • Exceptional customer service
  • Low yearly fees
  • Lifetime client support
Overall Rating

A+ BBB Rating

Average review rating 5/5 on Google Reviews

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Pros & Cons

Moving forward in our review of Gold Alliance, let’s take a moment to consider the pros and cons of a gold IRA with Gold Alliance.


  • A+ rating with the BBB
  • 5-star reviews on Google
  • Buy-Back guarantee
  • Lifetime client support


  • Not able to purchase precious metals online
  • They do not list precious metal prices on their website.

Are you thinking about retirement?  Does the thought of investing your hard-earned money make you tremble a little?  If these questions are on your mind, Gold Alliance is an option to explore. 

Gold Alliance offers clients the opportunity to create an Individual Retirement Account (IRA) that is more secure than the traditional retirement account with the purchase of gold, gold coins, or other precious metals - like silver coins.

Because precious metals do not lose value like money, you can rest easier.  In our review, we will discuss this idea further and give you the pros and cons of working with Gold Alliance.

Lastly, we will let you in on how to get started with precious metals with Gold Alliance.

Gold Alliance icon

Quick Summary

Minimum Investment: $20,000

Fees: $180 /year

Promotion: Up to 5% in extra metals (with a qualifying rollover)

About Gold Alliance?

Gold Alliance was created in 2002 with a veteran precious metals advisors with a combined experience of over 85 years.  Unlike traditional investment companies, they specialize in gold and precious metals.

They do not offer stocks or mutual funds.  The professionals at Gold Alliance work in an advisory role to help clients choose what precious metals to purchase.

They guide clients through a simple process where they create a gold IRA. With a gold IRA, you are in control. It is self-directed, and you will receive physical gold bullion bars. 

Why Invest in Gold or Silver?

Retirement is a season of your life that you don’t want to worry about finances. That reason alone is enough to make you consider investing in gold or silver.

Gold is a precious metal that has a unique value. According to Edmund C. Moy, a former U.S. Mint Director, gold has been a store of value for 5,000 years.

Gold and silver will always have value, unlike paper currency. While the value may rise and fall, it will never be worth nothing.  Regarding your investment portfolio, investing in precious metals reduces your risks and diversifies your portfolio.

You will have created a hedge of protection around your wealth if there is an economic downturn.  When you invest in precious metals, you are taking your financial future into your own hands.

You will have eliminated the chance of your money being seized or accounts frozen. 


Gold Alliance calls themselves the Gold IRA experts because they specialize in providing gold IRAs.  A gold IRA is a self-directed investment. It is self-directed because you are using alternative investments not allowed in a traditional IRA.

The gold IRA comes with no tax penalties or consequences.  Another service they offer is gold and silver direct delivery purchases.

Once they have cleared your payment, there is a prompt direct delivery of your gold or silver.  Gold Alliance uses FedEx and the USPS to deliver your purchase to your door or chosen depository.

Orders over 500,000 can have an alternative method of delivery.  Gold Alliance offers its clients lifetime support. Their support is much more than answering a question over the phone.  

They have a Sr. portfolio management team to advise, and you receive access to an account executive for answers to all your questions. 

Lifetime support also means you get an ongoing portfolio support team. This team provides you with the following perks.

  • Portfolio rebalancing for economic changes.
  • Required minimum distributions.
  • Aid in paperwork related to your metals and storage.
  • Additional contributions to your IRA.
  • Creating a precious metals inheritance.
  • Buybacks

Gold Alliance will always provide you with the most up-to-date information regarding gold IRAs through educational articles, emails, and videos. 

Minimum Investment & Fees


Investment Minimum

Annual Fees

Precious Metals IRA






As with all purchases, you will pay fees. Gold Alliance has minimum investments and fees that your account executive will cover with you. For now, we will let you in on what we know. 

For an IRA, the minimum investment is $20,000. Non-IRAs only require a $10,000 minimum investment.  They add fees to your purchase to cover the cost of storing your precious metals.

There is no fee to set up an IRA, but it is $180.00 per year for storage and insurance.  The company’s promotions can offset these fees in metals.

For example, you could have a 5% decrease per new IRA account opened.  They charge no fees for non-IRA accounts. Gold Alliance delivers all metals you purchase directly to you, fully insured, and requiring your signature.

If you store your non-IRA metals with Gold Alliance, you will have to pay the $180.00 yearly fee for storage and insurance. 

Who is Gold Alliance Best For?

There is not a certain age you must reach to consider creating a gold IRA. The fantastic thing is that Gold Alliance is for anyone desiring to invest in their future. 

Young couples or individuals starting out can benefit by taking steps to start their retirement nest egg.  Middle-aged working people can take their retirement future in their own hands with a gold IRA. 

It is even not too late for individuals reaching retirement age to work with Gold Alliance.  Gold Alliance works well for people of all ages, but especially those who are serious about saving for retirement

They are here to help you, and create a retirement season filled with contentment and not worry.  

What Makes Gold Alliance Unique?

Gold Alliance stands out from other gold IRA companies for a variety of reasons. As a client, you will experience positive customer service.

They provide 100% client satisfaction. Gold Alliance will issue you a full refund if you’re not satisfied within the first seven days.

The experts at Gold Alliance have created a company that you can use as a market maker.  You will receive advice about what types of metals to purchase and their buy-back program. 

There are no hard selling or pushing products with Gold Alliance.  They strive for complete transparency by stating all your rights and obligations in the client agreement.  

Gold Alliance believes in diversification. They do not want clients to put all their eggs in one basket.  Reviews of Gold Alliance prove that clients are reaping the rewards of a diverse portfolio. 

Gold Alliance vs. Competitors

Goldco logo
  • Annual Fee: $175-$225
  • Minimum Investment: $25,000
  • Promotion: 5% back on metals over $50k
Augusta Precious Metals
APM logo
  • Annual Fee: $225
  • Minimum Investment: $2,000
  • Promotion: Buy back program
Noble Gold Investments
Noble Gold Investments Logo
  • Annual Fee: $225
  • Minimum Investment: $25,000
  • Promotion: Waived fees on larger investments

Gold Alliance Reviews & 3rd Party Ratings

It is always interesting to see what others are saying about a company. The Better Business Bureau has given Gold Alliance an A+ rating.

Third party reviewers at Trustlink are also giving Gold Alliance a 5-star rating.  Customers are raving about the friendly and competent team members and how easy the application and purchase process was.


Starting a gold IRA with Gold Alliance comes with some perks. If you purchase over $50K, you could get the first year’s fees waived.

Other promotions they offer come in the form of promotional metals:

  • Up to $50,000 gets 3% in promotional metals.
  • $50,000 to $100,000 gets 4% in promotional metals.
  • Over $100,000 gets 5% in promotional metals.

How to Get Started with Gold Alliance

Getting started is simple and easy.

  1. The process starts with a free consultation.
  2. Then an IRA manager will set up your gold or silver IRA.
  3. Once your account becomes funded, you will choose the metals to go into your account.
  4. and they ship them to the approved depository of your choice. 

Final Verdict

Our review of Gold Alliance has covered the areas of who they are and what they offer. We have discussed the benefits, services, and ratings.

Now it’s time for you to make that phone call. Contact Gold Alliance today to guarantee security in your retirement funds. 

Gold Alliance

Gold Alliance is a precious metals dealer helping clients purchase investment metals to include in their retirement accounts. They offer clients another option for financial security with a precious metal IRA.

Gold Alliance icon


How are gold and silver held in my retirement account?

A gold IRA is an individual retirement account. According to IRS law, you can hold gold, silver, platinum, or palladium in a self-directed IRA.

To do this, you will purchase the precious metals and store them in an approved depository or your choice of a third party storage facility.

Where are my IRA’s precious metals stored?

They must store your precious metals in an approved storage facility that meets IRS guidelines.

With Gold Alliance, clients have the option of using storage depositories in Delaware, New York, Texas, Utah, and California. 

What vaults are my precious metals held in?

At Gold Alliance, they use a few different vault companies to store precious metals. They use the Delaware Depository with locations in Delaware or California.

Another company they use is Brinks with locations in New York, California, and Salt Lake City. 

Which custodians are used to complete my actual rollover?

Gold Alliance uses only trusted custodians to do the rollover transactions. They include Equity Trust, Kingdom Trust, and Goldstar Trust.

Is there a buy-back program? If so, what is the criteria?

Gold Alliance has an excellent buy-back program. When you sell precious metals acquired from Gold Alliance, they will buy them back at the current buy-back rate.

According to the law, Gold Alliance cannot guarantee a buy-back transaction, but they have refused no one to date.  

  • Editor Rating
  • Rated 4 stars
  • 80%

  • Gold Alliance
  • Reviewed by:
  • Published on:
  • Last modified: July 4, 2022

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