The modern world is awash in the subscription business model. As of this exact moment, you can hop over to hundreds of sites around the internet and buy everything from razors to gourmet dinners to unlimited private flights.
Okay, that last one is Surf Air, and for you lucky (and loaded) California residents, a monthly membership means free flights all over the state. The rest of us can take a bus.
“The subscription market has grown over 100% in the past five years”, says McKinsey & Co. The average American subscriber watches 3.4 different online subscription services – think Netflix, Hulu, or HBO Now.
On average, that’s $29 per month on each service. And now the million-dollar question: How many subscriptions do you have now and how many do you need?
You may be like many Americans who are too busy to worry about canceling subscriptions services.
Plus, you never know when you’ll want to watch something new on Netflix, right?
We all know those monthly fees add up over time, but the effort just isn’t worth the return. Enter Truebill.
Truebill is a (mostly free) mobile command center for your finances. Three brothers launched the business back in 2016 to help customers like you with canceling those recurring subscriptions.
No more lost money, no more wasted time. Truebill synchs with your bank accounts and credit accounts, organizes your bills, and highlights recurring bills that might need canceled.
The Truebill tool takes the hassle out of keeping track of your finances and, more importantly, those bills that need canceled.
If you or a loved one is losing money every month on wasted subscription services, it’s time to give Truebill a try.
Read on to learn more about Truebill.
Feature: Helps eliminate subscriptions
Promotion: 1-year subscriptions are on sale for only $20
What is Truebill?
Truebill started out as a mobile app meant to help consumers manage unwanted subscriptions. Think Netflix, Shopify, Blue Apron, or Xbox Live.
It’s really easy to forget about a month-to-month subscription. The Truebill team saw a way to help consumers track and cancel these nettlesome subscription services. Of course, this was hugely popular.
After its initial success, Truebill blossomed into helping consumers manage their entire financial lives.
The app (or web-based dashboard) is a financial command center that links all your bank or credit accounts. View purchases and organize your bills and subscriptions.
Purchase upgrades to better manage your finances and even outsource your bill negotiations. The Truebill system offers an easy way to get a handle on your finances.
Originally called Bill Ninja, San Francisco-based Truebill was the brainchild of a three-brother team: Haroon Mokhtarzada, Yahya Mokhtarzada, and Idris Mokhtarzada.
This dynamic trio attended the famed seed accelerator Y Combinator in early 2016.
By summer of that same year, the team had blasted out of the accelerator with an idea attractive to investment capital.
A second seed round was completed in June of 2016 to the tune of $1.6M. With cash in the bank, the team set to building out the system and scaling up.
By 2018 the Truebill name was official and the company was gaining momentum.
However, the team needed to pivot to continue growing. “We began the company as a subscription management platform”, said CEO and co-founder Haroon Mokhtarzada in a 2018 interview with VentureBeat.
“We began expanding into additional services, like subscription cancellation, bill negotiation, and outage refunds.”
This redirected focus captured the attention of some notable Silicon Valley investors, including David Marcus (former president of PayPal) and Jawed Karim (co-founder of YouTube).
The team completed a successful Series A in October 2018, with a raise of $5M from 10 total investors.
Financial Control Center.
Connect, organize, and manage your credit and bank statements without paying a dime.
Lightning-fast Sign Up.
Register (for free) and be on your way in just under 5 minutes.
Track Bills for Free. Collect and calendar those nasty bills. No more bill collectors!
256-bit SSL encryption through Plaid, a digital financial services company.
Web or App.
Access Truebill on desktop, iOS, or Andriod.
Truebill will negotiate select bills and split the savings with you (they take 40%)
Subscription Tracker (premium).
Track and manage those sneaky recurring subscriptions from one easy-to-use interface.
Electric Saver (premium).
Users in select locales with deregulated energy can have Truebill find the best Kw of electricity for you.
Outage Monitor (premium).
Get a free credit when cable or internet goes out in your area.
How Does Truebill Work?
Getting started with Truebill is easy and takes less than a few minutes. You can sign up on the website or download one of the two apps: iOS or Android.
Signing up is free and grants you access to the core services of Truebill. Truebill is primarily a financial management tool which will help you understand where you can save money.
Note: It is highly recommended that users download the app, as the online platform has limited functionality compared to the app.
- Basic Account – free
- Premium Account – $4.99 per month, $35.99 yearly
Truebill Free Services
The core of the Truebill offering is a financial management and tracking platform. Users can sign up, connect bank or credit card accounts, and track bills, utilities, and subscriptions.
Truebill’s aim here is to help you find problem areas within your finances, such as bills that are unusually high or subscription services that are no longer needed.
After downloading the app, you will have access to the following free services:
- Spending overview and spending by category
- Budget tool
- Sending goals
- Monthly transactions
- Total monthly savings
You can use the free services as long as you want, and only need to pay if you want to upgrade to the premium tier of services.
We recommend you try out the premium service for one month to see if it is worth it.
Truebill Premium and Advanced Services
For users who want more savings and more options, the Truebill premium service is the way to go. At about $3 per month (for a year membership), Truebill offers the following suite of services:
- Automated subscription canceling
- Bank fee refunds
- Custom categories and budgets
- Smart savings options
- Automated outage credits (Telecommunication companies, for example, are required by law to offer credit for service outages that occur each month)
- Premium chat
The smart savings option is one of Truebill’s recent features. This service automatically tracks your bills and the Truebill team tries to negotiate a reduction in the total bill.
The team claims an 85% success rate. Do note, they will take 40% of any savings they can snag for you.
Pros & Cons
- Sign up and get going in under five minutes
- Clean, easy-to-use app interface
- Calendar tracking for bills
- Nice graphs for charting finances
- Budget creator feature
- Awesome premiums like bill negotiation and outage credits
- Electric saver (if you are in an area and can use it)
Truebill is a personal finance app that monitors and cancels subscriptions, negotiates bills on your behalf, tracks and categorizes your spending, and automates saving to help reach your goals.
Getting Started with Truebill
You can have Truebill up and running in under five minutes. We highly recommend you use the app version – either iOS or Android – as it offers more features than the web-based portal.
Follow these steps to begin your financial discovery adventure.
After registration, Truebill will ask you to connect your bank accounts and credit card statements.
The company boasts 256-bit SSL encryption for security.
After the app has uploaded your financial data, you’ll be able to view and organize your information.
You will see a breakdown of where you spend money and how much is spent.
This can help you target areas for savings, such as cutting down on your daily coffee purchases or reducing spending on transportation.
If you are interested in saving money and think Truebill can help, try the premium service. You can pay month-to-month or purchase for a year.
This can be good for customers who have many subscription services or other bills that might be lowered.
Some of the most useful premium services include the bill negotiation service and the outage credits.
Make sure to avoid signing up for too many premium services, otherwise you’ll find yourself canceling your Truebill subscription with Truebill.
Should You Give Truebill a Try?
Busy consumers, your virtual financial assistant has finally arrived. True to its claim, Truebill offers a wealth of free and paid services to help you manage your finances.
On top of management, you can have the company seek out savings on your behalf, be it bill reductions or outage credits.
While a year’s worth of premium features is probably not required, one or two months could really go a long way towards helping you save money.
Most importantly, this app can be a great way for busy families to track and manage finances.
Better yet, the app will highlight bills that appear too high and subscriptions that might need canceled. It’s like having an accountant in your pocket looking for ways to save you money.
At the very least, we recommend everyone download and try the free services on this app. You may not like looking at your finances, but if you do, you could really save money and become more organized.
For anyone on a budget, this app is a must. You’ll be surprised at just how you are spending money. You may even find subscription services that are costing you money today.
Either way, this is a great app to use to get started managing your finances.
Courtney Bower writes about investing, behavior economics, real estate, and psychology. He served as a US Peace Corps volunteer in Ukraine. He is originally from the Midwest.